A BLOG ABOUT ALL THINGS ARTY. BE INSPIRED.

28/07/2013

3B Printing Project

I'm a big fan of using unconventional materials to create art (and fashion - hello Project Runway!) so when I saw this I was pretty amazed.

3D printing is a crazy enough concept, layers of material are literally printed one on top of the other to create an object! I don't think I will ever not be astounded by the wonders of science.

The 3B Printing Project however, takes it one step further. 
Bees are massively important in nature. They pollinate a lot of our crops and their honey is in dozens of products. Sadly they are in decline but maybe projects like this will help to raise awareness. Here, the skills of the bees have been put fully to use to create a sculpture of a bust and of a Dewar Highlander Honey Bottle. At first I didn't even realise that this was linked to a company, but as someone who wants to join the fabulous world of marketing when I graduate, campaigns like this get me really excited! Creative, not blatantly obvious, virality - it has got everything that you could ask for.



The bees (80,000 of them!) have been placed into a plastic casing resulting in them creating a hive in the shape of the mould  I never really appreciate the beauty of a bees hive until watching this. The intricate tessellating hexagons are really fascinating. On a side note - has anyone else started appreciating natural beauty a lot more since growing older? I find myself really admiring flowers and scenery these days, something that I just glazed over when I was younger. It could however also be chalked down to the fact that I've moved out of the city in the desert to the campus in the middle of the countryside!  

Watch this video for more information on the project: